Ashmei Ambassador Day – 5th March 2016

Ashmei Ambassador Day

So, today was the day. For those with short term memory issues, I recently received an invite to the ashmei ambassador day. I completed my homework and my final Polaroids I chose for the day were:

Ashmei Ambassador Day - My Polaroids
Ashmei Ambassador Day – My Polaroids

Earlier this week, things got off to an interesting start. First we received the itinerary:

Ashmei Ambassador Day - Itinerary
Ashmei Ambassador Day – Itinerary

They seemed really keen on these trail shoes… then they posted this leading up to the day.


So it seemed there was little to do but order some trail shoes. These are new to me, whilst i ran Cross Country at school, trail shoes are a new entity. Given how little time I had I was rather restricted on choice. My usual Brooks preference was out as nowhere local had their Cascadia 11 in my size. I was also a little wary of spending so much, just in case. Thus, I resorted to old faithful, Amazon. After much searching I had narrowed it down to, well, one pair of shoes that was the right size, could be delivered in time and wasn’t too expensive. The Merrell All Out Charge.

Merrell All Out Charge - Ashmei Ambassador Day - BEFORE
Merrell All Out Charge – Ashmei Ambassador Day – BEFORE

Then on the morning of the event, we see this. Hmm… glad I bought those shoes!

I had a couple of folks to collect from the local station and from there we headed to Ashmei HQ. We met the folks informally and then at 10am had a proper briefing. Stuart, the founder of Ashmei, gave an outline of the company, what they stand for, why they do what they do and what they expect from an ambassador. Not just plugging the brand everywhere (although feel free!) but more about a combined journey. Refreshing. In terms of the gear, their ‘mission statement’ says it all, ‘outperform the best’. Fascinating stuff; prioritising the performance of the garments over everything else.

Stuart Brooke, Founder - Ashmei. Ashmei Ambassador Day
Stuart Brooke, Founder – Ashmei. Ashmei Ambassador Day

We also met the ‘winners’ from last years ambassador day; they gave a brief outline as to what it had meant to them over the years. Louise Croxson – a triathlete of pretty impressive pedigree. Owain Williams – A runner.  Simon Green (fellmonkey) – a fell runner with a penchant for video. He showed the below during the introduction which was pretty stunning: ASHMEI Running in Winter from Simon Green on Vimeo.

After meeting the current ambassadors, three people were chosen from their photos to tell ‘their story’. Tales of epic adventures in the Marathon Des Sables, broken collar bones leading to appearances at the Ironman 70.3 World Championship. And me. Eeek! Fortunately my story is an easy one, and hopefully familiar to you readers of my blog. I bought it up to date with my entry into Ironman 70.3 Staffordshire later this year, though I completely forgot to mention the onward plan of completing a full Ironman next year. Afterwards we headed out for the run on the local trails. The route was stunning and I was very jealous of such awesome running on their doorstep! It was a great opportunity to meet the other shortlisted folks and chat with them as well as the ashmei staff. I had a great chat with a lot of folks, including Jess Gray who had a pretty similar outcome to the London Marathon as I did, even down to the point at which she started walking!

The shoes are no longer quite as clean… but I am also really pleased to report that they were very comfortable, pretty grippy and I had no calf pain. Admittedly, I was wearing my calf guards this time which may have contributed but I think trail running may be added to my repertoire! I loved it!

Merrell All Out Charge - Ashmei Ambassador Day - AFTER
Merrell All Out Charge – Ashmei Ambassador Day – AFTER

The best bit though, all the awesome home baked cakes that we had when we got back. I loved these, in ashmei colours and personalised to each sport. Obviously I chose this one:

Ashmei Cakes - Ashmei Ambassador Day
Ashmei Cakes – Ashmei Ambassador Day

In summary, a great day. Lovely people, a lovely run, lovely gear and I have everything crossed as I’d love to work with the team going forward.

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